Space variable
Beijing, China
We were requested to design stores for popular New York based fashion designer, Charlotte Ronson, to be launched in China. Being the first store designed from scratch, we explored many different ideas and branding concepts as a basis for retail design. With the use of simple, straight forward materials, like concrete flooring, metal mesh for the ceiling, and the logo painted on curvilinear walls, we tried to present a simple palette as the background for the changing clothes display.
The brand logo stenciled plexi-glass display boxes are intended to be modular and moveable to accommodate for different display settings. With the first stores built in Shanghai and Hong Kong, the owners intend to build 200 more stores, boutiques, and kiosks throughout China.