This project was to create a design template for retail stores for the popular New York based fashion designer, Charlotte Ronson, to be launched in various locations in China. Understanding the limitations of controlling the quality of construction in China from the States, we proposed a simple palette of elements to complete each store. Polished concrete flooring, logo-imprinted metal mesh for the ceiling, curvilinear walls, black metal hanging racks and large photo murals were the basic design elements.
A modular system of acrylic display cubes were laser etched with the company logo. These units were intended accommodate a variety of display configurations depending on retail needs. With the first stores built in Shanghai and Hong Kong, the owners intend to build 200 more stores, boutiques, and kiosks throughout China.